Ready to get started on your book?
COACHING
nonfiction Program
Market Your Book
The comprehensive path from published book to consistently climbing book sales.
You wrote the book. You published and launched it well…but now it's hardly selling. The truth is that book marketing is a long-term process that's specific to the product and its contents. This program is customized to help you sell more copies, grow your platform, and help you use a book to expand your business.
What You Get with SelfPublishing.com's nonfiction
Market Your Book
01 | 02 | 03
Coaching
This is why we partner each aspiring author with a bestselling, experienced author as a personal coach to provide you with customized strategic support.
1-on-1 Coaching
Just because all authors have the same type of product, doesn't mean that product will sell in the same way. Because each book is unique, so is the ideal buyer. Individualized coaching is necessary to understand how your audience will buy along with the specific tactics to promote your book. Whether it's booking podcasts to speak at, building a webinar, running ads, or creating a Free + Shipping funnel, our coaches are here to provide strategic help.
Group Coaching
Have you ever heard the saying, “a rising tide lifts all boats?” We believe this is what happens when a group of writers come together to talk through their wins and challenges. Our weekly laser group coaching sessions are held on Zoom with Chandler Bolt, founder and CEO of SelfPublishing.com, and Sean Sumner, community manager at Self-Publishing School. Gain clarity in real-time from those who have been exactly where you are.
Daily Coaching Office Hours
Sometimes, you need an answer ASAP in this industry. Your time is precious and this process can be unpredictable. This program is designed to give you the support you need quickly and easily, which is why we give you 12 months of unlimited daily coaching. These group coaching calls are scheduled between 10 and 15 times per week and are always live on Zoom with a bestselling author coach facilitating. You’re welcome to drop in and ask (or answer!) questions as they come up.
01 | 02 | 03
COMMUNITY
Our community is a vibrant group of bestselling and aspiring authors from more than 90 countries. Joining our community is a unique opportunity to tap into the collective wisdom of the group and network with other authors.
Exclusive Mastermind Community
For 12 months, you’ll have access to our private author mastermind community with direct access to more than 2,000 published authors. It's a powerful resource for gathering helpful feedback on your cover or title, putting together a launch team, getting book reviews, and learning best practices from successful authors all over the world. In a group like this, someone else has already been where you are, and they're excited to help you through it if needed.
01 | 02 | 03
Marketing Done-For-You
Successful book marketing starts with a great book. After that your goal is to get it into the hands of your ideal readers. We’re cutting through the clutter to help equip you with what are the most important tools and tactics to market your book successfully.
Book Promotion Websites
Partnering with book promotion websites is a powerful way to market your book to your ideal readers, but in an ever-growing industry like ours, finding the right ones can be challenging! As part of your launch, our team will research and pay for ten book promotions on your behalf to market your book to upwards of 300,000+ potential readers who have opted in to hear about books in your genre.
90 Days of Social Media
Social media is one of the most impactful ways you can market your book, and yet it can be difficult to get started. What do you post? Will it attract the right followers? Will it actually help you sell books? Your coach will help you create a sustainable social media marketing strategy and our social media design team will create 30 custom posts for you to use during the first 90 days of your book launch.
“From the Publisher” Amazon A+ Content
Once you have driven people to your Amazon page with well set up SEO, a great digital marketing strategy, and a high quality cover that appeals to your ideal readers, it is now all about conversion. The biggest mistake most publishers and independent authors make is not utilizing A+ Content by Amazon. We handle 100% of the graphic design and setup to make you really stand out above the crowded Amazon landscape.
Top 50 PR Hitlist for Launch
It is critical that authors prioritize PR efforts while their book is new and trending. Unfortunately, finding opportunities that share your audience takes research, and most authors are unable to make the time in the midst of a busy book launch. Our research team will research 50 PR opportunities that share your audience, provide the contact information for booking, and even equip you with templates for your outreach.
$10K
INVESTMENT
Payment options available
How To Work With Us
This program is the best fit for non-fiction authors who have already published their book, and are not seeing the results they would like when it comes to sales. This program takes a comprehensive approach to growing your sales sustainably over time, building your online brand, and increase conversions to any backend offers or additional books you are selling. We require applicants to book a free, one-hour strategy call so we can both be sure this is the right program for you. Even if you don’t end up joining, this will be the best hour you’ve spent on your book and goals.
“The call gave confidence and energy to do something I didn't think I was capable of doing. Imagine going through your life, always thinking, I should write a book about my experiences but never having the courage and belief that you could. Suddenly, someone believes in you, provides direction, and honestly tells you that you are capable.”
STEPHEN VIEIRA
“The call I had just made it real for me that I could really get my book published. I had been “trying” to write and finish my book but was stuck in this perpetual loop of editing, changing, doubting and losing motivation as a result. I didn't see the full picture of how my book fit into the business I was trying to build so I would fizzle out and stop. But it all came together when I had my first phone call with Nate and then my subsequent coaching calls with Kerk. I was all in.”
RANIA KORT
“Just before my first call with SPS I was SO nervous and didn’t know what to expect. I learned that I could actually do it…make my dream come true of writing a book and getting it published! I will forever be grateful to SPS for the gift of becoming an author!”
JANA MEIKLE PENDLETON
“The call gave confidence and energy to do something I didn't think I was capable of doing. Imagine going through your life, always thinking, I should write a book about my experiences but never having the courage and belief that you could. Suddenly, someone believes in you, provides direction, and honestly tells you that you are capable.”
STEPHEN VIEIRA
“The call I had just made it real for me that I could really get my book published. I had been “trying” to write and finish my book but was stuck in this perpetual loop of editing, changing, doubting and losing motivation as a result. I didn't see the full picture of how my book fit into the business I was trying to build so I would fizzle out and stop. But it all came together when I had my first phone call with Nate and then my subsequent coaching calls with Kerk. I was all in.”
RANIA KORT
“Just before my first call with SPS I was SO nervous and didn’t know what to expect. I learned that I could actually do it…make my dream come true of writing a book and getting it published! I will forever be grateful to SPS for the gift of becoming an author!”
JANA MEIKLE PENDLETON
Who is this best for?
To ensure your success, let’s make sure the nonfiction Market Your Book program fits your needs.
You're committed to successfully marketing your book over the next 12 months.
You're ready to invest in yourself and your future and FINALLY make what you're worth!
You are, or want to be, an entrepreneur, author, business builder, speaker, or influencer.
You believe a book is the fastest way to building and scaling a full-time income and business.
You want the best coaching and support from the top company in the industry!
How The Process Works With You
Step 1
Schedule a Call With Us
The application process kicks off with a free strategy call, which will help you discern if this program is a good fit for your specific needs. It will also clarify your goals and next steps for your book! No matter where you’re at on your author journey, this strategy call will accelerate your progress toward your goals.
Step 2
Get Assigned to Your Coach
Once you’ve joined the program, you’ll be assigned to your bestselling author coach and hop on your Welcome Call to understand how you'll get set up with the program. Your coach will then guide you through the marketing process while pointing you to resources that will be helpful as they’re needed.
Step 3
Assess Your Goals & Foundation
To help you craft a marketing strategy that converts, we first need to learn more about what you have tried in the past, what is working and what is not, and what marketing assets you may already have at your disposal. Once we know what you have in place and what your long term goals are for your book, we can help you craft a strategy to get there.
Step 4
Executing A Relaunch
For the vast majority of books, we will want to help you execute a relaunch to help you build serious momentum into the additional backend strategies laid out by your coach. You are able to maintain existing reviews, but this gives you the opportunity to make a splash on the marketing and PR side of things at the beginning.
Step 5
Executing Your Strategy
Throughout your time working with stg.selfpublishing.com on marketing your book, it will be a combination of services done on your behalf by our marketing team and strategies that we are coaching you through the execution of. Our goal is to first put you on a firm foundation with our marketing services and then equip you as an author with the skills and knowledge it will take to maintain long term sales into the future.
Step 6
Celebrate Your Increased Sales!
Now that your book is selling more consistently, it is time to step back and appreciate how far you have come! However, we also want you to be set up for success for the long term. That is why we continue to coach you through how to continue to increase conversions, drive leads to your business, book speaking engagements, or whatever goals you have for your book!
How The Process Works With You
Step 1
Schedule a Call With Us
The application process kicks off with a free strategy call, which will help you discern if this program is a good fit for your specific needs. It will also clarify your goals and next steps for your book! No matter where you’re at on your author journey, this strategy call will accelerate your progress toward your goals.
Step 2
Get Assigned to Your Coach
Once you’ve joined the program, you’ll be assigned to your bestselling author coach and hop on your Welcome Call to understand how you'll get set up with the program. Your coach will then guide you through the writing and publishing process while pointing you to resources that will be helpful as they’re needed.
Step 3
Write Your Book
This is a huge milestone in the journey, and also one of the most difficult. But we’re here to help you get there by breaking down the process into manageable steps that are fun and enriching while providing direction in how to write your book so it's of quality and speaking to the right readers. Your coach, writing rooms, and accountability check-ins will be there to support you hitting your word count goals so you make actual progress.
Step 4
Get Your Cover Design & Book Formatted
Once your manuscript is finished and you receive it back from your editor, we’ll help you prepare it for publishing with a book cover that converts into sales and proper formatting so it’s easy (and visually pleasing) to read on any device. We want to ensure your book has its best chance of being discovered by your ideal readers, and professional production is key to that happening!
Step 5
We'll Upload Your Book & Details
Ready, set, publish! With our experts by your side, uploading your book and setting it up correctly in Amazon’s system really can be painless. We’ll take care of the details like categories, keywords, uploading the right cover for the right book formats, setting up your ISBN, all while leaving you with 100% control and ownership of your book and your hard-earned royalties.
Step 6
Celebrate Your Published Book!
You’ve done it! You’ve reached the final milestone and actually published your book. Well done! As a community, we’ll celebrate your success and inspire other authors on the journey to keep going. We’ll also feature your book in our exclusive Author Books section and your story on our Success Stories page. And of course, we'll be right here to celebrate every book you publish next. Because if our many multi-book authors are proof of anything, it's that this publishing thing is addicting 😉
Every Day a stg.selfpublishing.com Author Publishes a Book.
Will You Be Next?
Mick Spiers
Author of the 'You're a Leader, Now What?'
Alexis and Justin Black
Authors of 'Redefining Normal"
“I self-published a book prior and had almost zero results. It may have taken us a few years to write our first story but with our coach holding us accountable, we accomplished it in 6 months. I sold over 3,000 books my first month and was on TV twice. With the course, we were set up for a path of success.”
Bill Soroka
Author of 'Sign and Thrive"
“I didn't want to die with a story still inside. My favorite part of the process has also been the worst part of the process at the same time. When you write a book, you meet every demon you have inside. The insecurities, the fears, the procrastination, everything that came up. Who I became by writing this book is my favorite part of writing this book. Even if not a single person read this, I'm coming out a better person because of it.”
John Hornbeck
Author of 'A Gift of Hope", a memoir
“Joining SelfPublishing.com ranks in the top five list of the best things I ever did in seventy years of life. If you have a story or a series of stories that you need to tell and if you want to tell the best story you can: join this program.”
Ayodeji Awosika
Author of 'Real Help"
“SelfPublishing.com changed my life. To this day, I still tell people it's the best online course I've ever taken because it remains true. Thanks to them, I've published 3 books and sold more than 20,000 of all three books combined.”
Megan Whitmer
Author of 'Mom Life Versus the Everyday Apocalypse'
“I could write well, but the self publishing was far beyond me. I discovered SelfPublishing.com in the middle of my writing journey. It was a bit of a leap of faith to shell out actual money for real live help, but it was totally worth it. Seriously, publishing for the first time is a high I want to feel again.”
Hayden Crabtree
Author of 'Skip The Flip"
“I was in college taking classes for commercial real estate investing when I realized I knew more than my professors. With SPS, I wrote a rough draft of the book over the weekend. Literally, 232 pages. I published 4 months later and my book pays me 4-figures per month and it has allowed me to get on podcasts with Grant Cardone and Robert Kiyosaki because I have a story and a bestseller badge on Amazon.”
Karen Morris
Author of 'A Year Without the Grocery Store"
“So, I wrote one book before SelfPublishing.com. I didn't sell a single book of it – not even to my mom. 😂 Publishing my book and having it take off has provided so much! I've had amazing networking and speaking opportunities that I never would have had without publishing my book. Successfully publishing a book has taught me in a very tangible way that I can do whatever I set my mind to. My world has been opened up by publishing my book.”
Bobbie Herron
Author of 'Look at That!"
“I was a reluctant, easily overwhelmed older student back in 2022, and thanks to the leap to Selfpublishing.com, I have now published my SECOND. SelfPublishing.com changed my life. My first book has been a #1 Best Seller for well over a year, and just broke into the top 10,000 books on ALL of Kindle. I am so grateful.”
Mick Spiers
Author of the 'You're a Leader, Now What?'
Alexis and Justin Black
Authors of 'Redefining Normal"
“I self-published a book prior and had almost zero results. It may have taken us a few years to write our first story but with our coach holding us accountable, we accomplished it in 6 months. I sold over 3,000 books my first month and was on TV twice. With the course, we were set up for a path of success.”
Bill Soroka
Author of 'Sign and Thrive"
“I didn't want to die with a story still inside. My favorite part of the process has also been the worst part of the process at the same time. When you write a book, you meet every demon you have inside. The insecurities, the fears, the procrastination, everything that came up. Who I became by writing this book is my favorite part of writing this book. Even if not a single person read this, I'm coming out a better person because of it.”
John Hornbeck
Author of 'A Gift of Hope", a memoir
“Joining SelfPublishing.com ranks in the top five list of the best things I ever did in seventy years of life. If you have a story or a series of stories that you need to tell and if you want to tell the best story you can: join this program.”
Ayodeji Awosika
Author of 'Real Help"
“SelfPublishing.com changed my life. To this day, I still tell people it's the best online course I've ever taken because it remains true. Thanks to them, I've published 3 books and sold more than 20,000 of all three books combined.”
Megan Whitmer
Author of 'Mom Life Versus the Everyday Apocalypse'
“I could write well, but the self publishing was far beyond me. I discovered SelfPublishing.com in the middle of my writing journey. It was a bit of a leap of faith to shell out actual money for real live help, but it was totally worth it. Seriously, publishing for the first time is a high I want to feel again.”
Hayden Crabtree
Author of 'Skip The Flip"
“I was in college taking classes for commercial real estate investing when I realized I knew more than my professors. With SPS, I wrote a rough draft of the book over the weekend. Literally, 232 pages. I published 4 months later and my book pays me 4-figures per month and it has allowed me to get on podcasts with Grant Cardone and Robert Kiyosaki because I have a story and a bestseller badge on Amazon.”
Karen Morris
Author of 'A Year Without the Grocery Store"
“So, I wrote one book before SelfPublishing.com. I didn't sell a single book of it – not even to my mom. 😂 Publishing my book and having it take off has provided so much! I've had amazing networking and speaking opportunities that I never would have had without publishing my book. Successfully publishing a book has taught me in a very tangible way that I can do whatever I set my mind to. My world has been opened up by publishing my book.”
Bobbie Herron
Author of 'Look at That!"
“I was a reluctant, easily overwhelmed older student back in 2022, and thanks to the leap to Selfpublishing.com, I have now published my SECOND. SelfPublishing.com changed my life. My first book has been a #1 Best Seller for well over a year, and just broke into the top 10,000 books on ALL of Kindle. I am so grateful.”
Not quite what you're looking for?
Browse our other programs to help you write your book and market it effectively—or upgrade to our most popular Author Advantage Accelerator and do it all-in-one.